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Leaving Elizabeth Arden in 1965, de la Renta partnered with Ben and Gerald Shaw in the purchase of the Seventh Avenue ready-to-wear design firm of Jane Derby, who was preparing to retire. Although the move was risky—de la Renta took a drastic cut in pay—the deal provided him with one-third ownership of the company, a challenge and an opportunity he couldn't refuse. After Derby's death the following year, the firm's name was changed to Oscar de la Renta Inc. In 1967, the same year in which he won his first Coty American Fashion Critics Award, de la Renta married Françoise de la Langlade, editor-in-chief of French Vogue magazine. With his wife's help, de la Renta received valuable publicity, and comments on his designs, and those who had been seen wearing his clothing began to appear in the society columns. This added to de la Renta's name recognition and to the aura of his signature style.
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