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After two years Calderón began campaigning for governor. Boosting her appeal with voters were her plans to upgrade the water system, provide more housing, and improve workers' lives. On September 11, 2000, she delivered a Labor Day speech honoring Puerto Ricans and presenting her plans for a social contract promising greater sensitivity to workers' needs. She opposed adversity between government and labor and commended productivity and company competition. She vowed to extend the collaborative spirit in a program she called the Puerto Rican Project for Century 21.
Calderón attacked the poverty and isolation affecting more than forty percent of Puerto Ricans. In a speech on October 2, 2000, she denounced these ills as "unacceptable for any civilized society." After visiting 426 communities, she resolved to make available the agencies of health, housing, financial aid, and employment, and pledged a minimum of $200 million for socioeconomic development. She used as a model the 1992 empowerment project she directed in Península de Cantera that rehabilitated communities by promoting citizen initiative. To fight crime, she planned to appoint a drug czar and to enhance municipal policing. Her plans also called for health reform, electronic libraries, a longer school year, and an office of women's issues.
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