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College for O'Brien was Harvard University, where she studied English literature, but also took courses in the pre-med curriculum. The science courses helped her win an internship at WBZ-TV, a Boston television station, and while still in college she was offered a full-time job at the CBS affiliate as a researcher for the station's medical reporter. She decided to leave school and pursue a career in journalism. She was hired by NBC News in New York City in 1991 as a researcher and producer for its science correspondent, Bob Bazell.
O'Brien headed west when she was hired as a reporter for San Francisco's KRON-TV. In 1993, she co-hosted a Discovery Channel program, The Know Zone, which earned her a local Emmy award. When she learned that Microsoft and NBC were planning a new cable venture to be called MSNBC, she lobbied for a job as host of its benchmark daily technology show, The Site. As she told the San Francisco Chronicle's Rubin, "I just knew I was perfect for this job. My vision was that I didn't have to pretend to be a technologist; I could just be a lay person."
That Internet-novice status indeed won her the job, and O'Brien was commended for making the new technology accessible to viewers. The show offered industry news, reviews of interesting Web sites, features on new software, and interviews with Silicon Valley executives. O'Brien even bantered with Dev, a virtual-reality character, for a viewer-mail segment. The taped show aired six nights a week, and O'Brien regularly worked 12-hour days. Some of that involved reviewing the broadcasts of the day before. "My mother sends e-mails telling me I'm so abrupt with the guests," she told the San Francisco Chronicle. "Am I too abrupt? I probably am, so I watch tapes to figure out how to do a more comfortable interview."
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