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A new chapter in Domingo's career began in 1972, when he served as orchestra conductor on an album by fellow opera star Sherrill Milnes. Domingo followed that up with a conducting appearance at the New York City Opera (in Verdi's La Traviata) during the 1973-1974 season, and since then has been active as a conductor in most of the major opera houses in the United States and Europe. Some observers believed that Domingo was trying to build a place for himself in the world of opera after his singing days ended, an understandable goal in view of the long career fade-out suffered by some operatic vocalists. In Domingo's case, however, conducting came naturally, for he had occasionally conducted performances for his parents' zarzuela company as a young man and had studied conducting in Mexico.
Domingo also branched out in another way in the late 1970s and 1980s: he made forays into popular music, recording duets with pop stars John Denver and Jennifer Rush. Though there was a long history of such efforts by opera stars, these brought the singer some criticism from purists. Another semi-popular project of Domingo's middle age was an effort to promote a rediscovery of the zarzuela music with which he had grown up. Domingo was becoming more and more of a public figure, a status that intensified after his energetic efforts to help victims of Mexico City's disastrous 1985 earthquake. But few could have predicted the success of the move that in the 1990s would make Domingo an instantly recognizable figure in the pop world to a degree that few other classical performers have ever accomplished.
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