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Sample, in fact, emerged as a strong critic of the recording industry in his later years. "We have totally departed from the origins and roots of our music, and that has happened because of businessmen," he told the San Diego Union-Tribune. "The reason music is made today is to make multimillion-selling albums. There's less and less music made for just the love of music.... The moguls will sugarcoat everything. It's time to speak out." Sample's musical philosophy had an idealistic tinge. Speaking to Essence about his 1991 Ashes to Ashes release, he said that the album "deals with the disintegration of both Black communities and America at large. What I am witnessing now is a total lack of love and self-respect. So I meant this album to be an inspirational factor in helping the Black community heal itself."
The pianist made a powerful spokesman for these ideas, for by the 1990s and 2000s jazz audiences had begun to refer to him as a legend. "I'm hearing that more and more," Sample told the Chicago Sun-Times. "It's flattering, but I think, gee, I had better play and create in a very special manner." His recordings, for the Warner Brothers, Universal, and Verve, continued to sell well; Sample This was produced in 1997 by jazz fusion giant George Duke, and the All Music Guide hailed the 2002 album The Pecan Tree for its "impressive musical style based upon his early appreciation for jazz, gospel, soul, bebop, blues, Latin, and classical music." Sample's live concerts, often in a trio format featuring percussionist Lenny Castro, could tap rhythmically into the Latin layer of his musical upbringing. His 2004 album Soul Shadows paid tribute to jazz musicians Duke Ellington and Jelly Roll Morton, and pre-jazz bandleader James Reese Europe.
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