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Regis moved to WBA at the same time as another black player from the amateur leagues, Laurie Cunningham, and the pair became close friends. When manager Johnny Giles left the club in 1978 his replacement Ron Atkinson brought in a third black player, Brendon Batson, a surprising move at a time when racism was deeply ingrained in British soccer. Fielding three black players for the first time ever in English football, WBA came in for harsh treatment from opposition fans. Regis, Cunningham, and Batson were nicknamed "The Three Degrees" by Atkinson, after the popular black singing group of the time. Although it was meant affectionately, the nickname was in questionable taste; in 2005 it would not be acceptable to single out players that way. In fact many English fans at the time still believed that black players were lazy, lacked skill, and would not be able to play in cold weather. Some expressed their views by throwing bananas onto the pitch during games. But Regis told CBB that while racial abuse was certainly one of the "mind games" used by opposition fans inside the arena it was not part of his everyday experience. Even so he did once receive a bullet in the mail with a note warning him never to play at Wembley, the national stadium. He explained that on the pitch he was able to channel his anger into improving his performance: "the best answer to it was to score a lot of goals," he told CBB.
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