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Despite the phenomenal success of Heart Break, New Edition decided to disband in 1989. Gill joined old pal Lattisaw on the single "Where Do We Go from Here," which landed him right back at the number one slot on the R&B charts. With the backing of Motown he also recorded his most successful album to date, 1990's Johnny Gill. Motown pulled out all stops for the album, hiring the best producers in urban music and sponsoring a massive marketing campaign. It worked. The public sent the album straight to double-platinum status and pushed three singles to number one on the R&B charts: "My, My, My," "Rub You the Right Way," and "Wrap Your Body Tight."
Johnny Gill earned the crooner a Grammy nomination for best R&B male vocal performance, though he lost to Luther Vandross. The album also established Gill as a master of the musical trend known as New Jack. In its early 1990s heyday, New Jack took the classic soul of R&B vocals, added a shot of sexiness, some slick synthesizers, and a hint of rap. With his self-titled album all over the top of the charts, Gill was labeled "the Marvin Gaye of the new-jack soul generation" by Entertainment Weekly.
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